Star Jalsa was officially launched on 8 September 2008 and is the first non-regional, non-Hindi and non-English channel of Star Network. It was Star India's second Bengali language television channel after Star Anand. In 2011, it was launched on the OSN platform in the Middle East. Its original logo style also used the Marathi GEC Star flow. It is from the logo style used by most Star channels in the early 2010s such as Star Plus (until 2010), Star Vijay (until 2017) and Star Jalsa's Bengali sister channel Star Anand (until Star TV sold their news network). was different ABP Group on 1 June 2012 two weeks before the Star Jalsa rebrand).
On 17 June 2012, during a special event Cholo Paltai, it was rebranded with a new diamond star logo and graphics for the first time since launch. On 22 November 2012, the channel launched in the UK.
The channel launched its own high-definition feed with Jalsha Movies HD on 14 April 2016. They were India's first Bengali language HD channel.
In 2018, Sagnik Ghosh became the head of the channel. On 17 February 2019, during a special event called Jalsa Dosha due to Star Jalsha's 10th birthday, the channel rebranded for the second time from a white logo with red accents to a red logo with blue accents. It also introduced new color graphics almost 7 years later, not the red and white in the channel's history, but mainly turquoise blue with hints of gold and yellow. Serials also no longer use their own logos. Instead, they use Kohinoor font for the name of the serial in the cover image of a particular serial. However, in the recent past, reality shows and events have featured their own logo on the channel along with the Star Jalsar Bangla font Kohinoor Bangla.
On 2 October 2021, other foreign television channels, including Star Jalsa, which did not provide clean feeds, were temporarily suspended from broadcasting in Bangladesh. However, on 18 October 2021, Star Jalsa resumed broadcasting in the country with a clean feed.